Checkered 3% Rule unisex cotton sweatshirt

This Checkered 3% Rule unisex cotton sweatshirt is inspired by Virgil Abloh’s iconic “3% Rule” a creative philosophy that defined much of his work across fashion, art, and product design. Abloh believed that true innovation doesn’t always require reinventing the wheel. Instead, by altering just 3% of an existing design through changes in context, color, typography, proportion, or concept you can create something entirely new.

The 3% Rule represents a modern mindset: radical impact doesn’t always need radical change, context and storytelling can transform perception, remixing and referencing are valid forms of originality. This piece celebrates that philosophy a reminder that subtle transformation, when done with intention, can redefine culture itself.

Soft, stretchy, and made to last, this cotton sweatshirt blends comfort and quality for effortless everyday style for all body types. Its clean shape and breathable fabric make it a go-to piece for casual outfits.

• 95% cotton, 5% elastane
• Fabric weight: 7.8 oz./yd.² (265 g/m²)
• Relaxed fit with drop shoulder
• Slight stretch for comfort and shape retention
• Pilling-resistant and durable after multiple washes
• Blank product sourced from Mexico

For any product safety related inquiries or concerns, please contact our EU representative at gpsr@sindenventures.com. You can also write to us at 123 Main Street, Anytown, Country or Markou Evgenikou 11, Mesa Geitonia, 4002, Limassol, Cyprus.

Size guide