3% Rule Men’s box tee

This Men’s box tee is inspired by Virgil Abloh’s iconic “3% Rule” a creative philosophy that defined much of his work across fashion, art, and product design. Abloh believed that true innovation doesn’t always require reinventing the wheel. Instead, by altering just 3% of an existing design through changes in context, color, typography, proportion, or concept you can create something entirely new.

The 3% Rule represents a modern mindset: radical impact doesn’t always need radical change, context and storytelling can transform perception, remixing and referencing are valid forms of originality. This piece celebrates that philosophy a reminder that subtle transformation, when done with intention, can redefine culture itself.

Men’s boxy tee is the best choice for relaxed streetwear looks and layering. With a reinforced neckline and luxe feel, this shirt will be your go-to choice season after season.

• 100% combed ring-spun cotton
• Fabric weight: 7 oz./yd.² (237.34 g/m²)
• Oversized relaxed fit
• Drop shoulder sleeves
• Ribbed collar reinforced neckline
• Blank product sourced from Bangladesh

For any product safety related inquiries or concerns, please contact our EU representative at gpsr@sindenventures.com. You can also write to us at 123 Main Street, Anytown, Country or Markou Evgenikou 11, Mesa Geitonia, 4002, Limassol, Cyprus.

Size guide