3% Rule Headband

This 3% Rule Headband is inspired by Virgil Abloh’s iconic “3% Rule” a creative philosophy that defined much of his work across fashion, art, and product design. Abloh believed that true innovation doesn’t always require reinventing the wheel. Instead, by altering just 3% of an existing design through changes in context, color, typography, proportion, or concept you can create something entirely new.

The 3% Rule represents a modern mindset: radical impact doesn’t always need radical change, context and storytelling can transform perception, remixing and referencing are valid forms of originality. This piece celebrates that philosophy a reminder that subtle transformation, when done with intention, can redefine culture itself.

This soft, stretchy headband adds that extra bit of comfort, while also being stylish. Don’t miss out on getting your own!

• 75% recycled polyester, 25% elastane for production in the US/Mexico
• 82% polyester, 18% elastane for production in Latvia
• Fabric weight: 6.64 oz./yd.² (225 g/m²) in the US/Mexico
• Fabric weight: 6.78 oz./yd.² (230 g/m²) in Latvia
• Moisture-wicking
• Blank product components sourced from Mexico

For any product safety related inquiries or concerns, please contact our EU representative at gpsr@sindenventures.com. You can also write to us at 123 Main Street, Anytown, Country or Markou Evgenikou 11, Mesa Geitonia, 4002, Limassol, Cyprus.

Size guide