3% Rule American football jersey

This American football jersey is inspired by Virgil Abloh’s iconic “3% Rule” a creative philosophy that defined much of his work across fashion, art, and product design. Abloh believed that true innovation doesn’t always require reinventing the wheel. Instead, by altering just 3% of an existing design through changes in context, color, typography, proportion, or concept you can create something entirely new.

The 3% Rule represents a modern mindset: radical impact doesn’t always need radical change, context and storytelling can transform perception, remixing and referencing are valid forms of originality. This piece celebrates that philosophy a reminder that subtle transformation, when done with intention, can redefine culture itself.

This breathable mesh jersey stays light, even in heat or crowds. The loose fit and side slits give plenty of room to move, making it a comfortable choice for everyday outfits, festivals, or layering in hot weather.

• 100% polyester
• Fabric weight: 7.23 oz./yd. (245 g/m²)
• Knit heavyweight tricot mesh fabric
• Loose fit
• Heavy ribbed collar
• Side slits
• Breathable and moisture-wicking
• The fabric of this product is OEKO-TEX Standard 100-certified
• Blank product materials sourced from China

Disclaimer: Size down if your body measurements fall between sizes.

For any product safety related inquiries or concerns, please contact our EU representative at gpsr@sindenventures.com. You can also write to us at 123 Main Street, Anytown, Country or Markou Evgenikou 11, Mesa Geitonia, 4002, Limassol, Cyprus.

Size guide